Yes, content is king, but it’s a demanding monarch that takes up your partners’ resources (time, money) and that requires a certain level of expertise. Granted, it can be very generous in the long run but, it can become frustrating to those seeking for immediate results. Patience, consistency and quality are musts to get the most out of content marketing.
And let’s face it, it’s more than probable that your partners don’t have the time or interest to steer away from other tasks to sit down and write twice a month. They’re trying to run a business! They need to focus on getting everything their in local units right! Furthermore, in an effort to get the content task over with, they may rush the writing process and produce mediocre blog posts!
On the other hand, I’m sure you’ve heard that franchise local SEO is a great way to engage audiences and to climb the SEO ladder, which improves visibility, lead generation and ROI. So, if you’re in it to win it, it’s probable that you don’t want to miss the opportunity to have targeted content on your partner sites!
If your channel partners are stretched thin but you would like them to improve their lead generation online with content that will fit their specific audiences, here are a few tips that can help you help them:
4 Tips to Ease Franchise Local SEO
1. Training Your Franchisees
First and foremost: there’s no way a franchise local SEO strategy will work if they don’t even know what SEO is. That’s why it’s important to train them (even though they won’t be producing content regularly). Make sure your partners know about content marketing, the goal you’re trying to achieve with it and what role should they play in it.
Again, this is something that won’t happen often but, if you’d like a targeted strategy, your franchisee websites may need to chime in from time to time. And, you can make their job a lot easier if you share topic inspiration through newsletters, as well as examples, best practices and quotes. Believe me, finding what to write about can be stressing and frustrating, so give them a hand in this aspect. You can even encourage them to read related blogs so that the post ideas are constantly flowing.
3. Offering a Helping Hand
Obviously, you’ll need to help your franchisee websites with content marketing so it can be done right. First of all, aim for a more punctual approach (handing out tasks more than inspiration). You can even allow them to customize their site with easy content like: video, photos, audio, testimonials, and making little updates here and there. Furthermore, you could provide customizable templates so they can tweak certain aspects of it and target the content for a franchise local SEO!
4. Taking Over
Most of the time, and since content can be very demanding, you will want to hire a team of experts to take care of content marketing for your partners. Delegating this task onto them will not only make your partners’ jobs easier, but it will also guarantee better results at the end. These are people that are dedicated to content, know the business, and will do what’s needed to get you, your partner sites and your company, to the top visibility spots in the search pages, while remaining compliant and locally relevant!
How Empowerkit Can Help
Empowerkit is an intuitive website builder for franchise local SEO that allows franchisee websites management. Still, as stated in this post, franchisees don’t have time to get away from their local units, so we’re here to provide franchise local SEO services for you and your partners! We can take over your partners content marketing and SEO and create compliant posts on a regular basis that will engage local audiences.
At the same time, we can manage your franchisee websites, social media accounts and take care of SEO tactics! Give us a call (510.859.8452) and try Empowerkit out!
There are two main ideas in this post: one is that SEO and content marketing are essential to produce the results you want from your online presence. The other one is that your franchisees don’t have the time to do it! You have an opportunity here to fill that gap between possibility and reality and get your SEO strategy on a roll! Provide your partners with corporate support so they, along with your company, can grow on and offline!
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