6 Key Elements to Launching a Successful Partner Web Marketing Program: Social Media

popsocialmedia 150x150 6 Key Elements to Launching a Successful Partner Web Marketing Program: Social MediaSo, your partners are getting their content out into the world wide web, now what? Spreading it around and making sure people read it is the next step! Social media is a great platform to fulfill this goal because, as you may be aware, it has completely revolutionized the way we interact! That’s why, in this post, we’ll review why social media is important for your partner local units and what it entails!

Just so you get an idea of how big social media is, Facebook has over 400 million users; while “Tweeters” produce over 1 billion posts per month! This is a big market for your business since potential customers are mingling and looking for local answers to their needs in there!

Join several social media sites (the ones that make sense to your business), and get some of the benefits they have to offer:

  • Participating in Conversations about Your Business
  • Building a Relationship with Customers
  • Getting Feedback About Your Business
  • Raising Brand Awareness
  • Greater Exposure Online

What Partner Social Media Management Entails

Sharing in All Your Accounts

Partners should have their own social media profiles so they can share their customized content through them. Plus, the more social media they are a part of, the more exposure they’ll get for their brand! Remember that the main objective for your posts is for them to be read, so make sure your partners are sharing them throughout their local social media accounts as soon as they’re published!

Engaging the Audience

On top of that, you should think of social media as a way to start conversations about your company. This is a great way to start building relationships online. By sharing interesting news (for example) through local social media accounts, you’re engaging audiences outside of your business! They’ll get a sense of trust that will, more than likely, encourage them to join in on the conversation!

Answering Comments

Social media is a great space for you to get feedback from your customers because interactions are immediate. Just make sure you’re answering back! Questions and concerns may rise from time to time and your customers could use social media as a way to reach out to you. A big part of managing social media is making sure that your partners are there for their customers when they need them!

How Empowerkit Can Help

logo 150x150 6 Key Elements to Launching a Successful Partner Web Marketing Program: Social MediaAgain, social media is all about engaging recurrent and potential customers. It sounds like an easy and laid back task, but for those in a tight schedule, simply sharing content on social media can be perceived as a nagging task. Alas, local social media accounts are left dry and don’t produce any results!

If you or your partners don’t have the time to be active on Twitter and Facebook to produce a successful web marketing program, we’ll publish their latest content updates to their Facebook and Twitter profiles for them! This way, they’ll have more time to interact with users at a local level!

Plus, if they don’t have the interest, time or knowledge to keep their partner sites up, we’ll be more than happy to help out! Partners can call us at 510.859.8452 to make new content updates!


I’m sure you’ve noticed it: people are constantly connected to social media. So much so that they not only use it as a way to interact with peers, but as a way to find solutions to their needs! They’re talking about your business in there and your partners should join in on the conversation! Spread the word about your company at a local level and gain exposure in the vast sea that is the world wide web!

To see what the other 5 key elements of a successful partner web marketing program are, click on the links: SetupDesignContent MarketingOff Site SEOAnalytics.

Have any questions about this post or Empowerkit? Let us know in the comments! We’ll be happy to reply!

October 16, 2013

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