Finally, for any franchise local SEO strategy, you need some numbers! How else will you know if you're achieving the goals you set for your partners? You and your partners should see your goals through and also gather data of what has been working and what hasn't. In comes Analytics! This ...
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Whenever I've said in the past that a successful partner online marketing strategy is hard work, I meant it! Still, just getting your partner sites set-up, designing them properly, venturing into content marketing, etc. won't cut it! No matter how much we want it, online marketing doesn't stop in the partner ...
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So, your partners are getting their content out into the world wide web, now what? Spreading it around and making sure people read it is the next step! Social media is a great platform to fulfill this goal because, as you may be aware, it has completely revolutionized the way ...
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If design is what attracts others to your site, content is what will make them stay! For this post in the "6 Key Elements to Launching a Successful Partner Web Marketing Program" series, we'll go over the importance of a franchise local SEO strategy and what it entails to get ...
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In this second installment of the "6 Key Elements to Launching a Successful Partner Web Marketing Program" series, we'll go over what needs to be taken care of for your partner sites' design to be successful. As you may be aware, design is one of the most important elements in a ...
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Hi everybody! Welcome to a new series in Empowerkit that will go over each of the steps towards launching a strong web marketing program for your partners in a co-op marketing program. First up: partner site setup! According to Google, 97% of consumers search for local businesses online. Which basically means ...
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Yes, content is king, but it’s a demanding monarch that takes up your partners’ resources (time, money) and that requires a certain level of expertise. Granted, it can be very generous in the long run but, it can become frustrating to those seeking for immediate results. Patience, consistency and quality ...
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Content is king and extremely important for your site. But, just how important is it? Well, according to Kapost, per dollar, content marketing produces 3 times more leads. So, yeah, pretty important. The problem is that content can be sneaky and difficult to come up with! This is especially true if ...
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