Lead Gen Blog

How the Right MLM Software Could Prevent FTC Actions

By Navid Safabakhsh
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Every direct selling company deals with compliance on a day to day basis.  Most companies have a compliance officer or an entire department dedicated to staying within the guidelines set forth by an overseeing body.  For the direct selling industry, this body is generally the FTC (Federal Trade Commission). The recent ...

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Staying Competitive and Compliant While Meeting Distributors’ Needs Online

By Navid Safabakhsh
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Distributors today expect more when it comes to web marketing tools, and the industry standard for replicated websites is becoming painfully obsolete. Wanting to carry the in-person, relationship-driven sales approach online to expand their reach beyond the warm market, distributors are increasingly blogging and exploding onto social media networks to ...

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Team National and MLM Compliance

By Navid Safabakhsh
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The past few weeks I have been looking into MLM compliance and its relationship to different MLM policy and procedure methods.  Both Nu Skin and MonaVie had major drawbacks and extreme parameters on what their distributors can and can't do when it comes to almost all activity online.  With a ...

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MonaVie Social Media Policy and MLM Compliance

By Navid Safabakhsh
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Last week I dove into Nu Skin, the successful cosmetic and nutritional supplements MLM, and how they approach online  MLM compliance.  Keeping in mind the same high level issues such as what a distributor is allowed to do, and restricted from, this week I am looking into MonaVie, the maker ...

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Compliant MLM Web Marketing: Fact or Fiction?

By Navid Safabakhsh
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One might argue that being able to achieve complaint MLM web marketing efforts for distributors at all levels is impossible. It's not that it's impossible, it's just a very difficult nut to crack. With a myriad of different factors to take into consideration when crafting an Internet Policy at the emerging ...

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3 Steps Towards Preemptive MLM Compliance

By Navid Safabakhsh
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MLM compliance is one of, if not the most important consideration for distributors to take into account when getting started online. No matter how good their strategy may be, if restrictions aren't taken into account, all of their efforts are in vain. Most distributors are aware of what they can't ...

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Compliance Department Internet Policies: Pros & Cons

By Navid Safabakhsh
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In yesterday's post, "What's your MLM's Internet Policy?", I covered the three main ways an MLM's compliance department can enable and restrict its distributers when marketing its product and opportunity online. With fine tuning internet policies a hot button topic for so many existing and emerging MLM compliance departments, and ...

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