Discovery Toys Replicated Website


Discovery Toys Inc. replicated websites are doing decent job at selling and promoting educational toys, but are not maximizing the potential to enroll new distributors.


The lack of social media on this website is a huge misstep.  Of the handful of distributors I found online, all of them had a very active social media presence that was not reflected in their distributor website.  The whole name of the game is making new connections and building relationships, exactly what sites like Facebook and Twitter do best.  Integrating their existing social networks into their Discovery Toys network is one great way to boost enrollment.


I hope to see a few simple change made to these replicated sites.  The foundation is in place, adding some more personalization from the distributors will really improve the performance of this site.

March 29, 2011

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