This Week in Franchising

Maintaining Franchisee Profitability
Improving unit-level economics is critical for franchisors, especially during a downturn. IFA “Franchising World” contributor Erik Morris highlights some great ways to move the profitability needle during the tough times here>>

Validation Is a Sales Tool
Every franchisor wants to keep franchisees happy, but few focus on improving franchisee satisfaction as a way to increase recruitment levels. Steve Olson of Franchise Update addressed this dynamic challenge here>>

Franchisee SEO – Can You Trust Corporate’s Recommendations?
Search engine optimization and search marketing is a very convoluted and evolving space, and it’s particularly difficult for franchisors and franchisees due to the unique business model of franchising. Read this post from SearchEngineLand.com, which offers some great tips for franchisors and franchisees on how to approach SEO and SEM to see positive results for all parties concerned and mitigate risk, here>>