Tools to Leverage On A Content Strategy in Insurance Agents’ Sites

Content is EXTREMELY important if you want to market your business online. If you’re an insurance agent looking to have a successful online presence, you can use some tools to improve your content marketing strategy. With their help you’ll develop better content, which could get you a boost in ranking, with less investment than traditional marketing strategy and, by posting regularly, you’ll get 7 times more traffic coming into your site!

 Tools to Leverage On A Content Strategy in Insurance Agents Sites

Due to this, many are resorting to content marketing. Still, and while it has many benefits, content may be a bit hard to produce. That’s why, in order to try to help you get in the habit of creating content, I’ve put together a list with a few tools that could make your ride easier!

Content Marketing Tools!


To get into a routine, you need to follow certain steps. Nonetheless, at first, you may be a bit overwhelmed and may overlook some of the essentials when producing content. One of the first things you may need to do is have a checklist for yourself. What have you been doing? What’s next?, etc.

This will keep you on top of things, which will make your work easier. A checklist will make sure that you have everything in-check!

Here are two examples of online tools that allow you to make checklists, reminders and a schedule for yourself: Wunderlist and Scribble.

Editorial Calendar

I’ve said it before: if you want to get into content, you’ll need to start thinking like an editor! An editorial calendar will help you achieve that. With it, you’ll be able to organize your content ideas, keep track of the posts you’ve already published and manage your strategy. Remember to update it as you go so you know exactly where you are and where you need to go in terms of content.

Below you’ll see an example of an editorial calendar. If you’d like to learn more about it, click on the link above!

editorial calendar1 Tools to Leverage On A Content Strategy in Insurance Agents Sites


Outlines are the way to organize a particular post. In it, you should include the main ideas that you want to cover and the secondary ideas that will support each section in your post. By doing so, you’ll have a general concept of what your post will turn out to be, you’ll be able to create a flow for it and make sure you have your ideas right before you start writing.

A tool you can use to create outlines for your posts is WorkFlowy, which allows you to add topics and subtopics as you like. This way, you’ll be able to judge how a post will turn out before you write a single word.

Content Management System

A content management system or CMS, is basically a way to write, edit and organize content in a site without the need to learn how to code. Coding may be a plus in the web design world, but it’s no longer a requirement for others that don’t have the time, money or interest to learn the secrets of computer programming. Specially, if you’re an insurance agent, you’re probably tight on time.

illu marketing 150x150 Tools to Leverage On A Content Strategy in Insurance Agents SitesFor example, Empowerkit is a tool that will allow you to make your site your own (in terms of content too) but with which you won’t need to worry about coding. It allows you to manage a number of sites from a same dashboard and it gives you the flexibility to alter design and content with just a couple of clicks.


Nobody knows everything, so it’s always good to have a backup. A dictionary can come in handy when looking up spelling, conjugation, the meaning of a word and even synonyms or antonyms.

The internet has lots of options out there, but the dictionary I use most frequently is WordReference. I go to it whenever I’m having trouble getting the words out. Plus, it has forums and threads where people can help you out with phrases and other spelling/grammar questions.

Online Editor

You should proofread every letter in your posts. Nonetheless, it’s possible that, from time to time, you make a little mistake here and there. Grammar, spelling and style are tricky and may be harder to conquer (especially, if you don’t have a writing habit).

An online editor will give you a little push in the right direction. By copy-pasting chunks of your text, the editor (like After The Deadline) will correct and suggest changes in style, grammar and spelling for your texts to make them more readable.


Content is necessary but, sometimes, complicated. Make the most out of your site with a content strategy that will get you all the leads you need as an insurance agent. If you need a support system, make sure to come back to this list of tools and check out this and other similar options that will definitely allow you to have a smoother content creation process.

If you have any questions about this post, or Empowerkit, feel free to ask!

May 13, 2013

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