As far as selling products goes, this site is great. The product information and shopping cart system is just fine. Where the focus is lost, is on a strong call-to-action. There is some information spread around the site about the benefits of joining Symmetry Direct. There are videos and charts explaining the opportunity and the compensation plan. This should all be centrally located and much more powerful.
Another missed opportunity is the lack of social media integration. A quick search on Facebook and Twitter led me to many distributors that are actively promoting the product and enrollment possibility. Not bringing all that energy together on the distributors replicated sites is unfortunate.
With a little re-design allowing for some original content, social media integration and staying focused on building relationships, Symmetry Direct replicated sites could be of much more value.
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