The entire Rodan and Fields replicated website experience is great. The modern layout, professional look and feel and the interactive “Age-O-Meter” is a breath of fresh air. This is one of the first replicated websites that I truly enjoyed visiting. I even uploaded pictures of our staff to see the aging process. However, the confusion between the 2 replicated sites was enough to really hurt the overall performance of this site. At the end of the day these sites need to be promoting products and enrolling new distributors. This site is severely handicapped by the latter. The obvious solution is to link the .com site to the .biz version. I found the .biz site to contain all of the information on the .com site, plus the enrollment call-to-action. Meaning that the .com site could be done away with all together. The general confusion here really needs to be addressed. If I was only reviewing the .biz version of this replicated website, the overall performance and score would be much greater. I hope to see this fixed to mirror the wonderful execution across the other page elements and product line.
Please leave a comment