I like the simple and direct approach that Xango replicated websites take. The only options available to site visitors is to shop, email the distributor, request more information or sign-up. However, this straight forward strategy is missing a key element that may be hurting recruitment for Xango.
The missing element is personal connection. The path to enrollment begins with making connections and building relationships. One way to engage site visitors is though original content from the distributor. This could come in the form of a blog, customer testimonials, personal photos or videos.
Another way to engage visitors is by integrating the distributors social media networks into their replicated website. This is a great way to bridge the gaps between all of their social activity online.
This is a very promising website. With a few tweaks to the social media integration and adding original content, this could be a great enrollment tool.