L’Bel Replicated Website

Conclusion

Some elements of this page are working, like product and enrollment information. Others are lacking, such as social media and a strong call-to-action.

 

The opportunity to become a distributor is in multiple places on the website. This is a very text heavy site, in order for the opportunity link to stand out and really grab the attention of site visitors, the link needs to be much stronger. The tab for becoming a distributor has a lot of information about the opportunity and a simple form to start the enrollment process, it would be beneficial to have a stronger call-to-action on the home page.

 

The approach to social media is also on the right path. There are some buttons to share the page contents, one page even has a re-tweet button and a Facebook share button. Linking to the distributors social network instead of the company profile would be a good way to get more personal.

March 28, 2011

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