Search engine optimization (SEO) is one of the trickiest aspects of MLM marketing, and one that most network marketing companies and distributors constantly struggle with. The main reason for this is that SEO and paid search (PPC) can be very complicated, multi-faceted areas of MLM marketing, and the landscape is constantly changing. In order to stay competitive, you have to push to keep pace with the accelerating speed at which Google and other top search engines are innovating Internet search.
For network marketing companies, it’s important to know how potential distributors and customers are searching online for your type of business opportunity and products. Chances are if you’re ignoring SEO, you’re losing a lot of ground quickly to savvier competitors and new MLM companies, and you need to get in the game…NOW!
Distributors are also looking to rank in search engine results more and more, and this can be seen by the quickly growing number of independent reps that are blogging like gangbusters. Most distributors agree – company provided replicated websites with little personalization allowed will leave you buried in search results – and they’re right.
The good news is there are lots of great tools and resources out there to help you, but you still need to make an effort and understand the basics so you don’t get too overwhelmed. Here I’ve compiled a list of some excellent tips, articles, and tools that will help you start to climb the search results:
SEO Basics for MLM Marketing
* Keyword Research – Basic Strategy & Tips
* Tips for Creating Engaging and Search Optimized Content
One particular area of SEO that leaves many puzzled is the concept of metadata. To bring some clarity to what metadata is, why it’s important for SEO and MLM marketing, and how we’ve made it simple to implement effectively for distributor’s replicated websites with Empowerkit, I created a quick video:
SEO is tough, but hopefully these articles and tips on will make it a bit less cumbersome for you and your team, and make your MLM marketing efforts more impactful!
As always, I’d love to hear your feedback and questions, so please leave a comment below and don’t hesitate to contact me directly – chris@empowerkit.com or 415-512-1565.
Image credits: Ground.zero (climbing search results), Pink Sherbet Photography (getting buried in search hurts MLM marketing)
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