An online presence is really important for your business: over 80% of consumers search online before making a purchase. You may be starting to plan out or are currently working on a partner strategy that will launch your brand into the world wide web, but, how can you succeed online when you don’t have the right tool and team to offer a solution?
Remember that your partners need a comprehensive web marketing package in the co-op marketing program your company offers. So, if you’re uneasy about your current vendor and aren’t sure if they are fulfilling your expectations, here are 5 signs that will help you make up your mind on whether or not you should take a change of pace!
Red Flags that Your Current Web Marketing Vendor Isn’t Right For You
1. It’s Not A Robust Solution to Your Online Marketing Needs
Nowadays, a strong presence online is imminent. Nonetheless, it takes a comprehensive strategy to meet consumer demand online. From content marketing to SEO, social media and design, your vendor should provide a well-planned solution to your online marketing needs!
2. It Doesn’t Offer Corporate Control & Management
In a partner system, it’s important that corporate is able to control and manage the messages being sent online through the partner sites. Being able to oversee certain aspects of your brand online will ensure continuity and strengthen your position in the virtual world. Plus, managing all your partner sites can be messy, so your web marketing vendor should provide a fluid and easy way for you to fulfill this task.
3. It’s Not Flexible or Intuitive
The tool that’s going to allow your partners to market themselves online needs to be flexible and should be easy to use (in case you’d like your partners to manage them from time to time). This is very important because, the whole point of partner sites is to transmit locally targeted messages to your partners’ clients or potential leads.
As Content+ states, 60% of consumers feel more positive about a company after reading custom content from them (as in, content that’s targeted to them specifically). So, logically, for this to happen, various elements in the site should be easily editable. Does your vendor provide this option?
4. It Lacks Quality and a Solid Feature-Set
Just having partner sites won’t do: people expect certain features and quality in their user experience when encountering your site. From the types of content presented, to the structure of your site and the overall design are all under the scrutiny of your visitors! A cheap or inappropriate solution won’t be of their liking and could possibly lead them away from your site.
For example, nowadays, it’s no secret that mobile devices are all the rage. And yes, users log into your site from their gadgets. In fact, according to Google, 75% of users prefer a mobile site. So, naturally, your partner sites should be ready for this change in format: they need a responsive design and to be mobile optimized. If you’re vendor can’t provide this for your partner sites, it’s time to get out!
5. There’s No Professional Assistance
Again, a comprehensive online marketing strategy for partners can be complicated! With all the elements it conveys, it’s easy to get lost! You may need help once in awhile to get back on the right path. Your vendor should provide help with everything from content updates by phone to unique content creation to passionate phone support. After all, you want to make sure that the money you’re investing in an online marketing strategy pays off, right?
How Empowerkit Can Help
Empowerkit is a white label website builder that offers you and your partners an intuitive and robust solution that provides flexibility to partners while retaining corporate control! Plus, you can rely on us to take care of content creation, social media management and SEO tracking for your partner sites!
Having the right team by your side in online marketing is as important as having a strong strategy. If you’re doubting that your current vendor has any of these features, maybe it’s time to start looking for a different solution! A cheap solution brings in cheap results so make sure you’re taking on the competitive virtual world with everything you got!
Have any questions about this post or Empowerkit? Let us know!