Lead Gen Blog

Local SEO Tools, Year-End Recap, Looking Ahead to 2011

By Navid Safabakhsh

Local SEO Solution Franchises Have Longed For SEO is complicated and challenging, especially when trying to rank for dozens, hundreds, or even thousands of your local franchise locations. Luckilly, there's a simplified solution now specifically for franchises. Read the full article here>> 10 Steps to Small-Business Success in 2011 Rather than wait for the economy ...

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Website Budgets, Boomer Markets & More

By Navid Safabakhsh

SMBs Increase Website Budgets in 2011 Small businesses are planning to increase their website budgets in 2011 more than any other marketing channel, online or off. Learn the top 3 reasons why, and how this trend impacts franchises. Read the full article here>> How to Give Your Franchise a Personal Touch Making your franchise ...

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Building your Dream Franchise

By Navid Safabakhsh

How to Build Your Dream Franchise Learn how one Applebee's franchisee, who runs all of the NYC area locations, has mastered the balance of following a proven system while maintaining the entrepreneurial spirit of individualism. Read the full article here>> Franchisor Takes "Going Green" to New Heights Emerging franchise founder Kelly Giard of ...

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This Week in Franchising

By Navid Safabakhsh

Maintaining Franchisee Profitability Improving unit-level economics is critical for franchisors, especially during a downturn. IFA "Franchising World" contributor Erik Morris highlights some great ways to move the profitability needle during the tough times here>> Validation Is a Sales Tool Every franchisor wants to keep franchisees happy, but few focus on improving franchisee satisfaction ...

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