Franchisors now realize how critical it is for franchisees to have a strong local marketing presence – and increasingly that means they need to be actively connecting with their local customers online.
But how can franchisees have a unique, locally relevant website? What role should you as the franchisor play? How much control do you give them? And how in the world are you going to set up and manage all of these websites, let alone provide training and support?
We cover all of these questions and more in our ebook, “Franchisee Website Solution: Build or Buy?“, giving you effective strategies and best practices for planning and implementing results-driven local websites!