Lead Gen Blog

Why Your Franchisee Local Microsites Aren’t Taking Off

By Dacia Egurrola

Are you a franchisor who's having trouble with getting your franchisee microsites up and running? Have you been working on mobile optimization for too long and can't get it straight yet? Or, maybe you're still having trouble figuring how to get your franchisees to update the promos on their site? A ...

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How the Top 10 Service-Based Franchises Leverage Social Media

By Navid Safabakhsh

Learn Expert Tips to Jumpstart Your Franchise's Social Media Program Social media & networking has become a massive phenomenon that has dramatically changed the way people communicate and share ideas. Its impact has touched nearly every corner of the globe, and effected every size and type of organization (including franchises). If ...

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How to Collaborate in an Online Marketing Strategy: Content

By Dacia Egurrola
Permalink to How to Collaborate in an Online Marketing Strategy: Content photo

Hello and welcome to the second installment in this 3-posts series known as “The Collaboration” series. In this occasion, we’ll jump back on the content train and how to ensure a smooth workflow between you and your franchisees in your franchise online marketing strategy. It’s true that content is king: a ...

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How to Collaborate in an Online Marketing Strategy: The Site

By Dacia Egurrola
Permalink to How to Collaborate in an Online Marketing Strategy: The Site photo

A site can be difficult to put up and maintain, specially when dealing with how to collaborate with your franchisees. Welcome to a new series in Empowerkit that will consist of 3 posts that’ll go over the collaborative side of putting a site up. Each one will concentrate in one of ...

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15 Examples of Comprehensive Brand Guidelines

By Dacia Egurrola

Branding is a serious business. If you own a franchise, one of your main concerns has got to be compliance! If you're not careful with it, your business may get misrepresented, which can potentially scare leads off! To help you out with this, I've round up a list of  examples of ...

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