Franchisors are quickly realizing just how important it is for their franchisees to have a strong online presence these days, to spread awareness of their locations in local markets, increase lead generation and customer acquisition levels, and help improve customer loyalty and retention – all of which directly benefit the franchisor. Below is a snapshot comparison of the key metrics when evaluating developing a solution internally vs. using a specialized service like Empowerkit: When looking at all of the different options, perhaps most difficult is the question of whether to develop the needed solution for franchisee websites in-house, work with an existing supplier, or leverage a specialized platform such as Empowerkit. Read our latest white paper on this topic to learn more.

Download: Franchisee Websites: Build or Buy? (PDF)