It’s really interesting, I just read an article where 92% of the respondents said they went online to research products and services before going to purchase them in person, that’s 92% of people searching online for your brand. The biggest driver behind them being able to find this type of information is something called SEO (Search Engine Optimization). The biggest driver behind this is relevant and timely content creation. This enables your website to appear high on search rankings on, say Google. So you are on that first page, and when someone searches something relevant to your product or service, they are more likely to click on your business compared to one of your competitors. What Empowerkit enables them to do is not host that content only on their corporate website, but spread that content across their entire network or franchisee sites, who are then able to create relevant content effortlessly and easily, thus boost your SEO tremendously.
Again, the biggest driver of SEO – getting you up higher on the search ranking when people are looking for your product or service on Google or Bing or another search engine – is how frequent you are publishing content…by far, biggest driver of SEO.
With Empowerkit you can do that across your entire network of sites, to increase SEO tremendously. Now the other thing that we can help with is developing a cohisive and comprehensive SEO strategy where we’re working with the franchisor and your franchisees on targetting specific keywords, doing link building campaigns, and other SEO and PPC efforts to really boost your presence on search engines and drive more traffic back to your site. So that is an additional service that we can offer, above and beyond the core platform with Empowerkit, through our Empowerkit360 services.