Franchisee Websites – Considerations to Weigh

By Navid Safabakhsh
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It is extremely important to make a sound determination on who is ultimately best suited to deliver the optimal results you’re looking to achieve for franchisee websites. In most cases, the decision is whether to task your IT department or a current vendor with implementing this new solution, or utilize ...

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Franchisee Websites: ROI – What Ultimately Matters

By Navid Safabakhsh
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When assessing what’s important for your franchisee websites, what matters most is the return on investment (ROI). In most cases the success metrics you should assess for franchisee websites to help define the ROI, in order of importance, are: 1. Lead-to-Customer Conversions: Website leads that convert to paying customers. 2. Lead Generation: Visitors ...

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Franchisee Websites – Assessing Your Current Situation

By Navid Safabakhsh
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Franchisors considering the effectiveness of their franchisee websites and overall online presence are generally in one of the following stages: 1. Starting to think about it: You’ve realized the need for local websites to empower franchisees with a better way to increase awareness and customer acquisition in their local markets, but you’re ...

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Franchisee Websites – Build or Buy?

By Navid Safabakhsh
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How to Effectively Plan & Implement the Right Solution for Franchisee Websites Franchisors are quickly realizing just how important it is for their franchisees to have a strong online presence these days, to spread awareness of their locations in local markets, increase lead generation and customer acquisition levels, and help improve ...

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Top Reasons Franchisees Need a Website

By Navid Safabakhsh

It's shocking that in 2011, so many small businesses and franchisees are still without a proper marketing website to help boost lead generation, sales, and if nothing else just to get on the radar of would-be customers. Blaming the poor economy is a tired excuse for why your business is ...

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A Distributor’s Direct Selling Honeymoon

By Navid Safabakhsh
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We put together this video to put a humorous spin on what many distributors experience when they first enroll in a new opportunity.  It'll crack you up (promise), so check it out - please share with your co-workers and associates if you like it! The Reality of Direct Selling and Replicated ...

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Mary Kay Replicated Website

By Navid Safabakhsh
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Conclusion All in all this site has the right ideas in place for personalization from distributors, it just needs to be taken a step further. I was glad to see a message from the distributor on contact page, but something more in depth, like a blog would be stronger. Linking the ...

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